The easiest way to introduce your team to the conversations that matter

52conversations

52conversations is a card game created by coach Mel Rosenthal.

Designed for founders, leaders and teams, making it easier to talk about the things you've been avoiding and the ask questions you didn't even know you had.

Powerful questions in the palm of your hand

Every great conversation starts with a powerful question.

Looking for a way to make important decisions? Or unlock greater collaboration in your team? Maybe you want to share something but don’t know how.

52conversations cards are tried and tested, based on the lessons from over 4,500 coaching conversations.

Leaders Edition

Designed for Leaders of teams of all sizes. This pack will spark conversations for new teams and reignite them for teams who have been together for a while.

Buy Cards

Founders Edition

Designed to help Co-Founders have the conversations they often avoid. The ones that can, if we’re not paying attention, cause irreparable harm to relationships and businesses.

Buy Cards

Don’t just take my word for it…

  • 52Conversations are practical, go-to prompts when seeking a different angle, a creative boost or a reframing. I recommend them to you if you're curious about keeping your management approaches percolating. When not in use in a team setting, they sit on my desk for a quick change of perspective.

    Claudio Crosariol

  • It all begins with an idea. MaI loved the simplicity and feel of these cards. I have been using them with my team and also family. I even tried it with my 80 year old parents the other day and it was a laugh but also something different to provoke a different type of conversation. You have a great product here, hoping the world embraces it!!

    Kate Gannon

  • I recently used the cards with a group of 40 senior leaders and they were really effective.. The prompts facilitated meaningful conversations and sparked great conversations among people who don’t usually work closely together. It was a fantastic way of bringing people together.

    Vanessa Bishop

  • I love that the prompts on the cards allow you think more deeply on some important topics. I enjoy using them in group settings to get people to connect by sharing some vulnerabilities and also in my own coaching to prompt founders to consider some important aspects of what it means to be a founder (and a co-founder). I've already recommended these to friends and they make great gifts!

    Dr Nicki Cranna

  • What a year it’s been with our 52 Conversations cards! We've been using the Founders Edition to keep our organisational culture on track, and the impact has been incredible. Every week, the cards have sparked questions that matter and led to conversations that bring out the best in our team. We've also purchased the regular decks for so many of our clients, helping them navigate meaningful conversations and build a supportive, open atmosphere. It’s been a year of asking the right questions in a way that makes everyone feel confident and connected. If you don’t have a set yet, do yourself a favour—get one! Or two, or three… because the best conversations really do start with the right questions.

    Jo Smyth

  • I have a large team of 28 and like all teams some talk and express their thoughts and others don't. Using 52 Conversations during meetings helps all of them provide their opinions and share their feelings. We do it once a month and pick 5 cards each time and go around the room with everyone having a turn and answering. It has given them insights into each other and and a better understanding of their teammates. Best thing I ever did and they now ask at each meeting are we doing the Card thing today. It has given everyone a voice, which is fantastic. Thanks Mel.

    Susan Matthews Bacich

  • What Mel has created with 52 Cards is truly special—it's an injection of inspiration in business that I had never previously considered. I love how each card delivers an actionable question in a bite-sized and simple way. The cards have sparked some incredible discussions and breakthrough moments. I've already recommended 52 Cards to my network—they are the perfect blend of practical business strategy and wisdom, all wrapped in a fabulous package that feels useful every time you use it. Thank you Mel.

    Samantha Hobbelen

  • Perfect for workshops and strategic conversations, the questions are great for warming up discussions and finding new threads for important topics.

    Jacqui Jordan

  • "I can't hang on to these card packs. I keep giving away my last one, and ordering more. Thats because they contain the best conversation starters for the chats I've seen anywhere. I've used them and given them away on weekends off with friends, in business workshops, and to mentees."

    Nicholas Thorpe