Trust isnt what we think it is…

Trust isn't what we think it is. That was my #1 takeaway from listening to the world-renowned expert, Rachel Botsman, last week. How often have you asked yourself or one of your team a question about 'building trust'? Apparently, that's the wrong question.

Trust isn't built - it's earned or given.

By changing the framing from built to given, we're forced to ask ourselves a new question: